Privacy policy

Privacy Policy

Last Updated: July 17, 2026

This Privacy Policy explains how BRT Braces ("we," "us," or "our") collects, uses, and protects your personal information when you visit or make a purchase from brtbraces.com ("Site").

1. Collecting Personal Information

When you visit our Site, we collect certain information to operate effectively, process orders, and improve your shopping experience.

We define Personal Information as any information that can be used to identify you directly or indirectly.

Information we collect includes:

a) Device Information

  • Examples: browser type/version, IP address, time zone, cookie data, pages/products viewed, search terms, and interaction data.
  • Purpose: to display our Site correctly, monitor performance, and perform analytics to improve usability.
  • Source: collected automatically via cookies, log files, tags, or similar technologies.

b) Order Information

  • Examples: name, billing address, shipping address, payment details (including accepted payment types), email address, phone number.
  • Purpose: to fulfill your order, process payment, arrange delivery, provide invoices, communicate updates, prevent fraud, and—if you've opted in—send marketing communications.

c) Customer Support Information

  • Examples: name, contact details, and order history when you contact us.
  • Purpose: to resolve inquiries, manage returns, and improve customer service.

2. Minors

Our Site is not intended for individuals under the age of 13.

We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.

3. Sharing Personal Information

We share your information with trusted third-party services to operate our business and deliver orders, including:

  • Payment processors: Shopify Payments, PayPal — to process secure payments.
  • Fulfillment/Suppliers: to ship products directly to you.
  • Shipping carriers: to deliver your order and provide tracking.
  • Analytics & marketing platforms: Meta (Facebook/Instagram) Ads, and upsell/bundle apps such as Kaching Bundles & Upsells — to understand customer behavior, present product bundles, and send relevant offers.

We may also share your information to comply with laws, respond to lawful requests, or protect our rights.

4. Behavioural Advertising

We may use your personal information to show you relevant ads or promotions. For example:

  • Meta (Facebook/Instagram) Ads help us show you relevant offers based on your browsing behavior. Meta Privacy Policy

Opt-out options:

5. Using Personal Information

We use your information for:

  • Offering products for sale
  • Processing payments
  • Shipping and order fulfillment
  • Customer support
  • Presenting relevant product bundles and upsells
  • Updates on products, services, and promotions

6. Lawful Basis (GDPR)

Because we sell internationally, including to residents of the EEA and UK, we process your personal information under these legal bases:

  • Performance of a contract (fulfilling orders)
  • Compliance with legal obligations
  • Your consent (for marketing/cookies)
  • Legitimate interests (fraud prevention, site security)

International transfers: Where personal data is transferred outside the EEA/UK (for example, to our service providers based in the United States), we rely on appropriate safeguards such as Standard Contractual Clauses.

7. Retention

We keep your personal information for as long as necessary to provide services and meet legal obligations (including tax and accounting record-keeping requirements).

You may request deletion at any time (see "Your Rights" below).

8. Your Rights

Depending on your location, you may have rights to:

  • Access, correct, or delete your personal data
  • Withdraw consent for marketing
  • Restrict or object to processing
  • Request a copy of your data (data portability)

To exercise these rights: Email us at brtbracess@gmail.com.

For EU/UK residents: you also have the right to lodge a complaint with your local data protection authority.

For California residents: see CCPA/CPRA rights, including the right to opt out of the sale/sharing of personal data.

9. Cookies & Tracking

Cookies help us remember your preferences, process your cart, and improve the Site.

We use functional, performance, and marketing cookies.

Control cookies: You can disable cookies in your browser settings, but this may affect Site functionality.

For detailed cookie lists, refer to Shopify's Cookie Policy.

10. Do Not Track

Our Site does not respond to "Do Not Track" signals because there is no industry-standard response.

11. Changes

We may update this Privacy Policy to reflect changes in practices, legal requirements, or services.

The "Last Updated" date at the top of this page will reflect the most recent revision.

12. Contact

If you have questions or complaints about our privacy practices, contact us:

BRT Braces Email: brtbracess@gmail.com Address: 360 E Hamilton Ave, State College, PA 16801 Jurisdiction: New York